Who We Are
Ella + Aspen began quietly.
Not in a boardroom or a trend report, but in a studio in San Francisco, where designers, creators, and developers began asking a simple question:
What would we make if comfort, intention, and inclusivity came first?
From that question grew a brand built around thoughtful design and universal wearability.
The name reflects that idea.
Ella draws from the concept of a gender-neutral alternative to traditional pronouns. It represents our commitment to designing without boundaries. Every garment we create is unisex and offered in a wide, inclusive range of sizes. No one pays more for extended sizing. That should never be the exception.
Aspen represents something else entirely. A sense of elevation. Aesthetic living. The quiet confidence that comes from surrounding yourself with things that are considered, well-made, and a little more thoughtful than expected.
Together, they define our philosophy: design that is inclusive, intentional, and quietly refined.
Where We Are
Ella + Aspen is designed in San Francisco, a city shaped by creativity, openness, and constant reinvention.
Our pieces are produced through a global network of trusted partners across Australia, Brazil, Canada, China, Japan, Mexico, Spain, the United Kingdom, and the United States. Working internationally allows us to collaborate with specialists who know their craft and produce with care.
Sometimes that process takes longer.
When developing our tees, we tested blanks from multiple partners around the world. Some were comfortable but lacked durability. Others were widely available but didn’t meet our environmental standards.
The one we chose came from a production partner in Spain. It had the weight, feel, and responsible materials we were looking for. At the time it was only available there, which meant longer shipping times, but the quality made it worth it.
We believe good things are worth waiting for.
What We Create
Ella + Aspen is built around three distinct labels, each with its own purpose.
Essentials
The everyday foundation.
Premium pieces designed to become part of your daily routine, at home and everywhere else. Essentials focuses on comfort, quality, and versatility, with designs offered across a range of products and often in multiple colors.
These are the pieces you reach for again and again.
Labs
The space to experiment.
Labs is where we try something different. Experimental designs, limited editions, unusual products, and ideas that don't need to fit a traditional collection. Some are produced in small quantities. Some exist in only one design. Options are intentionally limited.
Labs gives us room to make things simply because the idea is worth making.
Together
For what brings us together.
Together is our label for representation, community, and belonging. Through design and storytelling, it explores the people, cultures, identities, and experiences that make up our shared world.
From Pride and queer identity to cultural heritage and diverse communities, Together creates space for stories that deserve to be seen, celebrated, and understood.
Ella + Aspen Together, formerly known as They NYC
What Inspires Us
We believe the best design is often the quietest.
The shirt that always feels right when you put it on.
The object you reach for every day without thinking.
The small details that slowly become part of your routine.
We design with longevity in mind. Pieces that feel natural, familiar, and easy to return to again and again.
Many of our products are made using organic, recycled, or vegan materials, including our standard tees, hoodies, and sweaters, along with many of our Living pieces. Expanding this commitment is an ongoing priority as we continue growing the brand.
Good design should feel effortless. Responsible design should feel normal.
What We Support
Care extends beyond what we make.
Every order ships with carbon-neutral delivery, supported by advanced carbon removal initiatives. Instead of relying only on tree planting, we also invest in technologies like direct air capture and mineralization, which permanently store carbon for centuries.
We also dedicate 5% of every purchase to organizations working toward meaningful global change. Customers choose the cause they want their order to support.
Recent partners include:
It Gets Better Project
Supporting LGBTQ+ youth through community, advocacy, and global storytelling.
SolarAid
Expanding access to safe solar lighting in Malawi and Zambia, replacing hazardous energy sources and creating new economic opportunities.
Lone Dybkjær Fonden
Providing scholarships to students at the Asian University for Women, helping expand access to education and opportunity.
Impact should be part of the process, not an afterthought.
Why We Exist
Ella + Aspen is for people who notice the details.
People who value comfort without sacrificing design.
People who believe inclusivity should be built into products from the beginning.
People who want the things they buy to leave the world slightly better than they found it.
We are still small. Still growing. Still learning.
But the goal remains simple.
Create thoughtfully.
Support meaningful change.
And make things worth keeping.
Ella + Aspen